Highly motivated and results-oriented marketing professional with 4 years of experience driving successful social media campaigns and email marketing initiatives for diverse clients and non-profit organizations. Proven ability to manage teams and expectations, leverage data analytics for strategic-decision making, and collaborate effectively across departments. Seeking a challenging role in digital marketing and social media management to contribute to a dynamic organization.
 

Work Experience

Social Media Specialist and Community Manager | Matter Communications | Boston, MA | September 2022-November 2024

• Executed social media campaigns for consumer brands (CVS Health, Omnicare, Conn’s Homeplus, Micheals and NYU Langone) resulting in increased monthly engagement and follower growth
• Collaborated with cross-functional teams (public relations, creative, sales, integrated marketing) to optimize campaign performance and achieve brand objectives
• Developed and implemented engaging content strategies across social media platforms (Meta, X, LinkedIn and YouTube)
• Engaged with social audiences and monitored social communities to uphold reputation and identify and avoid negative social commentary
• Analyzed social media analytics to identify trends, optimize content performance and inform strategic recommendations
• Managed social media communities for consumer healthcare brands, fostering positive engagement and brand loyalty
   

Digital Marketing Associate | Informa Engage | New York, NY | June 2021-September 2022

• Successfully executed email marketing campaigns that exceeded targets for webcast registrations, content syndication, and surveys
• Collaborated daily with sales, editorial, and project management teams to ensure optimal campaign execution
• Leveraged analytics and measurement tools to track performance against KPIs and achieve business objectives

Student Co-Firm Director | North Road Communications at Marist College | Poughkeepsie, NY | May 2020-June 2021

• Managed and mentored a team of 53 members, setting goals and strategies for efficient firm operation
• Provided comprehensive PR services (press releases, social media management, data analysis, writing, videography) to 13 non-profit clients in the Hudson Valley
• Oversaw client relations, including weekly meetings and project management
• Spearheaded the firm’s recruitment process

Social Media and Marketing Intern | Chowdaheadz | Woburn, MA | May 2019- August 2019

• Created content and visually appealing advertisements for social media platforms
• Assisted in creating a positive community online, assisting customers by answering questions or providing resources
• Utilized canva and hootesuite to produce successful social media posts and scheduling them on social daily
• Wrote weekly Boston-specific blog posts for to drive traffic to website and increase sales

Education

Marist College | Master of Arts In Integrated Marketing Communication | August 2022

Marist College | Bachelor of Arts In Communication | June 2021

Skills

• Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro, iMovie)
• Microsoft Office Suite
• Hootsuite
• Sprout Social
• Sprinklr
• Social Studio
• Eloqua
• Google Analytics
• WorkFront
• Dreamweaver
• Canva

Involvement

• RYLA Marketing Lead, Rotary International District 7930 (2023-Present)
• Admissions Ambassador, Marist College (2018-2021)
• Director of Professional Development, North Road Communications (2019-2020)
• Director of Chapter Programming/Advancement, Public Relations Student Society of America (2018-2020)
• Resident Assistant, Marist College (2018-2019)
• Tour Guide, Marist College (2018-2021)